ADDITIONAL RESEARCHErewhon Research | 14-week projectThis entire concept started with finding what type of luxury vehicle Generation Alpha is going to buy. Through a 14 - week period, and multiple research avenues, I came to a defined answer. View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize